Social Media Wave- Social Media Marketing Agency

I recently leased a new vehicle and I went about the usual steps to investigate my next ride online. I went to several sites to read reviews and visited forums to detect overall customer satisfaction with the new vehicle.

This is now a routine for most people when they look at many purchases- not just cars. This research process can include some paid services to determine best pricing strategies based on vehicle Dealer Invoice charges-arming you like a prosecutor going into the dealership to "negotiate" your best legal price.

You have to now also assume that for every bit of "advantage" you have as a purchaser, the auto sales team has 5 times as much up their sleeves to find margin in consumer deals.

The dealership experience is still a harrowing, time consuming and demoralizing experience. Very few of us ever feel really good about the deal or the experience as we have lived it several times in our lives-like every 3 or 4 years!

The end of the year is finding us aligned with new ideas and opportunities. I met with some new JV partners in Boston this week and we are excited about how to deliver on the un- marketing promise and potential.

The thing about un-marketing is it feels uncomfortable in terms of the usual media push that brands like and need to "engage". Engagement is getting better in terms of using humor, creative high touch ads and opportunities to respond in the 2 way dialogue-but still the calls to action are seemingly forced and push oriented.

With the humanizing of messaging with the equalization process that Social Media provides, the traditional media push can be supplanted with "medium awareness"- the art of getting related information and offer generation at the appropriate time in a preferential manner.

I felt that it was important to create a new name to capture this definition in a simple brand saavy way- so for 2011, I offer the The Human Medium as "Humedium".

Do you like it?  Does it make sense? I'd like to hear from you.

I am building the architectural blueprint around content, magnetic marketing and social loyalty layers.

This will surface as a commercial platform in the next 30-60 90 days as the layers are rolled out to Beta customers, reaching full delivery potential to agencies and direct clients shortly thereafter.

To 2011 and all the good we can accomplish together!

Happy New Year!

Craig Stark

Managing Director

Social Media Wave

As the holidays quickly take hold of our attention I thought it would be an opportune time to reach out and acknowledge our clients, colleagues and new friends we have had the pleasure of getting to know this year! We are working on new ventures and I look forward to updating as time permits!

I am super excited by the passion and innovation that is rocking the social media scene now and into 2011. I look forward to turning many new stones with you.

Craig Stark

Managing Director

Social Media Wave

Two new concepts we are integrating into our Social Eminence business model are based on the need to be able to engage with customers and prospects and of course add value. Based on some of our research into the Starbuck's Digital Network, we developed a new way of offering brands a valuable curated content service.

The idea is to curate meaningful content and continuously parse it to be meaningful to filtered groups of customers and prospects. Based on the dynamics of what is being consumed and where, the content dynamically shifts focus and maintains preferences. This keeps the content engaging- they stay in one area without abandoning the portal- and the value is in the relative consumption of the content, leading to further actions such as sourcing reviews, comments blogs etc. We will cover this off more in future posts.