6. Email messages can be highly targeted to specific groups within your email database and the individual message can be customized for each recipient. Yes, assuming you have a viable list and active inbound marketing programs to generate new profiles.
7. Websites are owned by you—no need to worry about change in privacy settings, or who owns your data. Agree.
8. Your website can serve as a powerful and automated sales tool, that works 24/7/365. When using tools that engage with buyer/ browser behaviors, assist in configuring products or solve customer service issues using video for example..a vanilla web site won't cut it.
9. Your website and email marketing contains only your message and not extraneous advertising or content from dozens of others on each page.Agree, ideally you should have a Blog subscription on a TLD CMS site with Feedburner etc.
10. Competitors are not able to display their advertising around your messaging. Beats me why people use Ning and Blogger type tools or ad Google Ad Words to their sites!
11. If third party social media networks go down, you're not "out of business" while they are down.Assumes you only have a SM Net presence- which is dumb.
12. Your customer's data has less of a chance of being hacked.How much customer data CAN be or should be on a SocNet?
13. People often want to receive regular email messages just to remind them to buy from you later on.Double Opt in only or you are SPAMMING people.
14. Website domain names are easier to market and for people to go to than Twitter handles. They should be the same anyway.
15. Until social commerce matures, websites are the best way to sell online. Not really- if you are using eBay or a Location Based program?
16. Great subject lines in email messages are still a very powerful way for recipients to prioritize what emails they open. Double Opt in people-filters do their work.
17. Websites can be as simple or as complex as needed.Yes..simple in design, complex as in Web 2.0 at minimum.
18. You can create multiple websites for multiple audiences.You can create branded communities, Wikis, and SMS based platforms just as easily with cloud based tools as well.
19. Websites don't have a barrier of needing to enter a password and user name to visit them. True, but if you want to segment you will want this in your CMS.
20. All of your audience can navigate a good website—everyone still can't effective navigate Twitter and Facebook. If your website isn't on message delivering immediate results to waht people want (silly flash intros and tacky squeeze pages) they will leave long before it matters.
21. A great website can be created with no need for programming "apps" or special developers.So can a CMS like Joomla or WordPress for the same dollars- why build a web site from scratch these days?
22. Some companies block social media sites.For employees, but usually not for B2B- but a good point.
23. Your photos and video can be placed precisely where and how you want them on your website.Yes and you can create compelling embedded, interactive videos that can create and drive weighted leads.
24. "Social is great", but building a direct relationship between you and a customer (without 267 of their friends) might be more important. The conversation, rankings, ratings and comments are the only things missing by deleting peer perceptions.
25. A well designed website is like opening the door and sitting in a brand new car with leather seats. Website design is not an issue- get over the pinkness of the design stuff- all CMS platforms offer hundreds of professionally done designs which are CSS tweakable to fit the most demanding applications- no more designer dilemmas, costs and time burn. Who needs leather seats on a web page!
26. An email marketing message lives forever, social media posts move along a time line and require regular attention.Not if it get caught by SPAM, never hits an html page for indexing or gets deleted, where a blog page actually does live forever, as do many social sites, forums and wikis. The e mail message hits one medium one time and dies.
27. Your website and email newsletter will never compete with you. They will let you down though-they need to be updated to add Blogs and RSS, CMS, forms, Video etc. and the e mail system should be aggregated with the likes of Feedburner.
28. If your sales message requires lengthy copy, your website can tastefully accommodate. So does a Blog, Video Blog or webinar presentation that can be indexed on tons of sites like Linked In and SlideShare, reposted in Group discussions etc.
29. Email marketing messages can automatically engage a customer, depending on their response to a preceding email message. So can video, we can create a way more functional sales process that can improve sales revenues by 60% - come on!
30. Websites can change as little or as much as you like. Whenever you like. No argument here- you ahve to have a CMS Hub for all communications strategies including a blended sales/ marketing engine. Much is cloud based now and offer integral Social Media tools now for free.
Hope you found this useful- if you are a SME looking for help- let us know your concerns- there are always 2 sides to each story as we tried to uncover here.
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