I am truly excited to be announcing a new Joint Venture called SimpliFlying Airports with our AirGate Solutions team (I am a partner) with SimpliFlying pte based in Singapore. After more than a year of mashing up notes, ideas and concepts my partner Robert Cook and I began our go to market strategy for bringing Social Media methods and best practices (yes there are some of each!) to Airlines and Airports. Robert is a senior consultant to both sectors of the aviation business and has been an industry leader in developing strategies for increasing both operations and retail efficiencies.
We have been working on blueprints for the use of Social Media strategies, developing meaningful aviation market based objectives and metrics, developing passenger technology architectures and more. We met with Shashank Nigam of SimpliFlying pte (Global leader in Airline Branding and Social Media use) several months ago to compare thoughts on the market, the opportunities and the synergies we shared collectively. So in short, we were in immediate awe of what we all felt was a partnership which had to become very real very quickly.
In the iterim, we have been heads down creating our Joint Venture which also marks the opening of a new office in the Greater Toronto Area, located in downtown Toronto. This new office will compliment existing offices in New York and Singapore.
A lot goes on behind the scenes in developing a plan to target a particular sector, so just understanding Social Media applications from our perspective would not get us anywhere near the marketplace. For the last 2 years, we have worked closely with developers, industry analysts, thought leaders and taken a hands on approach with applied Social Media and Web 2.0 platforms and technologies. We met with several pioneers in "New Media" from the advertising world who get branded entertainment for retail and we partnered with the best out there.
Following business trends is a collateral activity that also must track with the crystal ball gazing within Social Media. What are Social CRM impacts and measures? What will loyalty programs look like in a year? What real pivotal changes are possible today? Who are the sector leaders in other verticals such as automotive?
Creating a small crack in a large market is very strategic- that light that bleeds through better be laser light -with the power to disrupt the status quo on the other side.
That is what SimpliFlying Airports is doing-officially as of today.
Look for more information about what we are doing at SimpliFlying Airports and follow us at @simpliflyingAP on Twitter
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