I promise not to get on the soapbox about web design and development compared to using a web 2.0 platform like joomla or wordpress- you need to get your web presence up to date. If you need help, let me know and we can assist, otherwise, there are lots of folks who do get the benefits and can help. This is not our focus, but we feel that it is important to understand that owning your content is essential and not to run your web presence on the Social Network Cloud alone (Facebook, Ning sites, wordpress.com etc.).
We have developed a great new offering for Small and Medium sized businesses that effectively adds the functionality of a full Market Research Online Community or MROC- to your web presence. Our offering is called "Peer Perceptions" which essentially allows your clients and customers to become Peer to Peer influencers in your quest to garner information about how you are doing, service levels, product information, new feature specifications, innovation ideas and more.
You can add a widget to your web site, Facebook page etc. and get e mail based updates to activity on your discussions, voting, new topic suggestions and more. Engaging your customers and prospects is the best way to listen to their problems, concerns and most of all ideas. The platform integrates Social Discussion platforms Intense Debate and Disqus if you want to get some exteral social exposure for market research.
The main benefit is you don't have to pay to have the code developed, pay a market research firm to run the campaigns for you, pay a web guru to develop it from scratch or wait 6 -18 months to have it integrated into your existing web site- it can be simply added to your marketing toolkit as a functional piece- not a web project requiring capital budget allotment.
You can implement Peer Perceptions in a few ways:
- Add it as a link and we run it on our platform as a subdomain (set up and maintenance fee plus project fees)
- Have us rebrand it for your exclusive use on your domain (set up and rebranding fees -from $2500)
- Have us add web site content and replace your web site at the same time (set up and web site conversion adds to #2)
We can assist in setting up the functionality and then let you run the site with it's dashboard, running discussions yourself or have us run it on an outsourced project basis.
So before calling a market reseach firm who uses old data and methods, why not listen to your customers and prospects through the social web and make your own connections that "move the needle with meaning?"
If you are interested, have a look at www.peerperceptions.com - we have some demos available with more information.
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