Creating a Market Research Online Community (MROC) Workshop
MROC's are used in many ways to develop extensive dialogue with customers to capture not only data, but real time insights into the social dynamics of your business.
You can add an MROC to your Facebook Page, Web site to create, manage and control the dialogue in a private secure space. This means no Google Ads, SPAM, Unregistered interlopers and most importantly- you own the data and conversations unlike Social Networks.
Read on to see how a MROC can help you harness the conversation to better drive your marketing efforts
Gather, organize and respond to ideas, thoughts.
Voting and conversation tool
The Peer Perceptions Web 2.0 platform allows companies and websites to gather, organize and respond to ideas, thoughts from their users. Using a Peer Perceptions widget on their website, companies can transparently gather ideas from users without forcing them to navigate away from their page.
- Gather and respond to ideas easier, faster
- Constructive conversation via comments and votings
- Instant and interactive connection among Voters, commenters and site owners
- Filter great ideas via weighted votes
Listen to your customers. Gain valuable feedback.
Customer feedback networks
Wish to give space to your customers to air their comments, feedbacks, suggestions about your products or services?. Peer Perceptions fits the bill. Impartial positive or negative feedback and voting will help you understand your customers needs. Easily capture feedback to build a sustainable customer dialogue and make them feel part of the process.
- Full enriched features for a Feedback or Idea Exchange Site
- Multi-language support
- Extendable with 3rd party modules/ plugins!
Build an "Idea sandbox" or Suggestion boxes for your sites or products.
Build an innovation forum
Build an interactive suggestion system for users to submit insightful suggestions for improvement for your products and services. Users can make suggestions and track the status of their suggestions in real time, as well as, browse through the review and implementation cycle.
- Customize forum topics to fit your Company or Products.
- Add custom topic entries for voting (like the Pepsi contest)
- Easy Integration to your current site design (Web 2.0 Joomla)
- Easy Single Sign On integration
- Your site can be Facebook Pages, WordPress, Joomla or any other CMS, custom development.
Workshop Overview - A half day hands on workshop designed to create a Top Level strategy to deploy your own MROC's.
This hands on workshop is a Quick Start into applied Social Media.
Following the Blueprints developed in our Strategy Workshop Parts 1 & 2 we develop the appropriate hands on use of using MROC's as described above.
This strategy workshop is designed for Marketing and Sales Managers and Business Owners.
The breakdown of the workshop is as follows:
Deciding which business objectives to map to using an interface to your customers.
All Social Media use should start with listening and many companies only listen to one channel which may be hard to glean useful insights due to the lack of weighting on emotions, lack of space to include text or messaging beyond the Twitter threshold of 140 characters. From creating campaigns like Pepsi did using a voting schema to asking for new ideas, we have you covered with our Peer Perceptions platform used in this workshop.
You will develop a framework and 3 potential uses of your own MROC which can be implemented immediately!
Workshop Delivery Options
The MROC Workshop is best delivered in house due to the sensitive nature of your business concepts, ideas and data. Provisions can be made for travel and we can also use Online Video conference platforms to deliver the workshop.
The one time fee for this hands on workshop is $499 per company, open to up to 4 team members. Prepayment is required 5 days before the scheduled workshop date.
Schedule and Booking
This workshop is a custom event for your company. Contact us to book your workshop at your convenience!
Check out the Example Below of a branded, MROC which you can use immediately!
Peer Perceptions Demo Site