Social Media Wave- Social Media Marketing Agency

I was speaking with John Watson, Senior Director of Business Development at Visible Gains in Boston about some new ideas for helping out mid-range organizations. The original go to market model with the Visible Gains platform was for companies to outsource the complete package of product or service sales process development and video production to them, add the VG software provisioning and then have them deploy the entire solution.

The benefit is that customers would get immediate impacts for their investment in terms of production values, sales process mapping and of course-better throughput in terms of "convertable leads" on their website. The price point for these services is clearly targeted at F500 clients.

We had chatted before the holidays about the concept of "unbundling" the video production services and allowing creatives and agency partners such as us- Social Media Wave to assist mid-range clients in gaining the benefits of a Visible Gains solutions without all of the direct fees and services. So low and behold, we have a program by which we can assist clients in a few tangible ways to get into the ROI game with real, predictable sales tools.

The first phase would be to add the VG sales process technology to existing video investments, thus increasing the engagement of the video to enable customer buy side patterns. This is truly a no brainer for customers to embrace as the ROI is proven to be about 5% in the first 3 months running. That is real conversions, real data into CRM, and real cash dollars! (cheaper than adding sales reps, run 24/7 and provide unique insights into customer buy cycle behaviours)

The second phase would be to look at what sales process requirements we could develop with you as a client which would follow a Social Media Campaign, sales or services promotion etc. and also add the VG provisioning to these videos. We have some great new story boarding ideas which follow some proven practices in terms of product support, corporate voice, conversations with CEO's etc. etc. which also have proven to be hugely effective at creating trust, increase conversions and even drive larger upsides in order volume and amounts! No more talk of "no ROI in social media" here people!

We have been working with our partners at Fresh Baked Entertainment in Toronto to add the state of the art "webisode" model of engaging with corporate brands and extending that model to mid-range clients using humour (humor in the US) to the same net effect of large returns on effort, investment and brand value. We have the "engaging and fun" part nailed here.

Costs are very reasonable and the impacts are measurable- it's time to look at Video in your Social Media campaigns as a direct sales driver. We are offering some special intro packages on the video provisioning- look for more on this later this week with our partners at SalesForce Strategies.

Craig Stark

Social Media Wave

@socialmediawave