Social Media Wave- Social Media Marketing Agency

I received a newsletter from a Therapist who is also a local speaker and guest on local TV shows. I was interested in his take on certain things and elected to receive his newsletter by e mail. He is an author and is completing his Ph.D. so he is well studied and knows his profession well.

Like any professional who steps off into writing a book and producing self study programs ( he also has a great 8 week course apparently) our subject is looking for leverage and also in attracting new patients to his practise.

Let's take a look at how he should be creating a strategy to accomplish this using Social Media.

What I like to do is first review what Digital Assets one has- in this case he has a book in print and a set of CD's - so theoretically he could be selling the book as an e book, audio (MP3 or iTunes etc. format) and he publishes a rather lengthy newsletter on a monthly basis. The newsletter comes via one of those e mail brokerages for some intel into deliverability- but the html opportunity to offer many engaging tools like video are overshadowed by the newsletter sections  ( a massive 4 sections) being embedded as an image file- scanned a .pdf and saved it as a .jpg for embedding in the html page.

This is so wrong for so many reasons- you can guess if you have been at self publishing for awhile now so I won't dissect this for all- essentially the image text is lost to search, backlinks, Disqus etc. etc. because it can't be seen by robots! 4 massive sections are sure to be overlooked and abandoned- and to boot he has his footer info and CTA at the bottom of this behemoth imagefest.

Here is what he should be doing;

1) Break up the newsletter into blog post topics and blog against a publishing calendar and for chrissakes get a TLD blog set up!

2) Create video splashes of your TV appearances and leverage them on your blog as feeds from (and posted to) YouTube and several other video server application sites.

3) Invest in video as a preferred medium- he is an engaging speaker with lots of knowledge, know-how and activity knowledge-get seen!

4) Create a community with an acute purpose- "Emotions Anonymous" even on Facebook for example to gather those of interest in his services- point people to broad category discussions and treatises on self help items.

5) Give access to sample sections of the 8 week course to allow many to experience the process

I could go on all day here with ideas for this chap. I hope that some professionals see that they can move away from the 90's tools and e mail marketing methods and embrace Social Media- it's amazing what you can do when you know how!

Craig Stark 

Managing Director

Social Media Wave