• Increase font size
  • Default font size
  • Decrease font size
Peer Perceptions Brand Monitoring PDF Print E-mail
Written by Administrator   
Wednesday, 19 November 2008 00:00
     

There are conversations about your brand right now in the social media world.

Get Visibility into your Social Media Marketing and PR with Peer Perceptions. Monitor your brand's reputation on line:

Receive real- time alerts, reports and more!

  
The Application
SMW is our alerting and analysis tool that is a real-time system that collects content from sources including:
  • Blogs
  • Wikis (Such as Wikipedia)
  • Message boards/Forums
  • Video/photo sharing website (such as Flickr and YouTube)
  • Mainstream media blogs (such as the New York Times blogs)
  • Microblogs (such as Twitter, Pownce, Friendfeed, and Plurk)
  • Social networks (such as Facebook and MySpace)

In addition, SMW contracts with multiple independent sources to enhance the comprehensiveness of SMW. SMW includes additional content from Spinn3r (the back-end of the popular TailRank site) and BoardReader, the leading message board search engine.

As of July 2008, the Social Media Wave Data Warehouse has over 600 million pieces of content and growing. Access to the Social Media Warehouse allows SMW to perform full historical analysis of brands as well as perform real-time alerting.

Expansive and Real-Time Monitoring
SMW searches an expansive collection of social media. Over 100 million blogs, Twitter, YouTube, Flickr and Wikipedia are all monitored. These media are indexed in real-time, and SMW provides instant alerts if certain discussions are found.
Sentiment Analysis
Social media discussions are analyzed at 360 degrees with SMW's sentiment analysis. Using natural-language processing and Bayesian analysis, SMW discovers exactly the sentiments around each discussion and aggregates these to provide a top-level view of social media.
Discussion Clustering
Gain a 360 degree view of all discussions centering around your organization or brand. SMW's Discussion Clustering provides a graphical analysis and classification of all discussions occurring around your products. SMW clusters similar conversations to allow you to easily target each discussion thread.
Customized Reporting
SMW2 can create custom analysis reports on the fly. These reports display recent discussions, as well as analysis and discussion trends that enable evaluation of marketing or public relations effectiveness. These reports can be automatically scheduled and delivered to anyone.
For a demonstration and a sample run of your brand's buzz in the Social Media Blogosphere, contact us today.
Last Updated on Tuesday, 03 February 2009 04:17
 

Work with us!

Social Media Wave is interested in working with clients, partners and agencies.