Social Media Wave- Social Media Marketing Agency

7 things about Video you need to know now:

1. Video is no longer a novelty; it’s a necessity. Most business people and customers have watched a business-related video. If you’re trying to sell to anyone, video is a mandatory tool.
2. Video is the new literacy.  We’re just seeing the beginning of video storytelling. Brands are using it for new product introductions, customer testimonials and to capture real people using their products.
3. Video has proven power down the marketing funnel. David Meerman Scott has underscored the ability for video to drive higher conversion numbers. It’s not just an awareness-builder, it’s a lead generator and sales closer.
4. Prospects who consume video convert at higher rates. Prospects who consume video become customers at a much higher rate.
5. A company of authors is a boon for SEO.  Companies must encourage more content contribution, especially optimized video. More authors, including video subjects, within your company means stronger search performance.
6. Soon everyone will be video “talent.” Someday soon “we’ll all be talent.” At one point we all learned Powerpoint to communicate.  Soon we’ll all learn to communicate better through video.
7. Video is key to the future of news distribution. Businesses must add video to news they distribute because now companies that embed video into their press releases get a whopping 500% more views.

Workshop Overview - A half day hands on workshop designed to create a Top Level video application.

This hands on workshop is a Quick Start into applied Social Media VideoTools! Unlike the  "How to use You Tube" tactics, we get your Video strategy into action.

Following the Blueprints developed in our Strategy Workshop Parts 1 & 2 we develop the appropriate messaging, story boards, Video Blogging Calendars and more.

This strategy workshop is designed for Marketing and Sales Managers and Business Owners.

The breakdown of the workshop is as follows:

Taking inventory of Digital assets- Leveraging current investments:

Using existing images, whitepapers, presentations and video assets we assemble a Top Level Corporate Video- like your own HQ Infomercial! This is a HD quality video segment that runs up to 2 minutes complete with messaging, custom video effects and music tracks!

Make Powerpoints into Video

We show you how to take static, boring slide decks and create powerful videos complete with voice-overs! Learn to make these videos work for you 24/7 from your communications hub, Blogs, You Tube and other Video portals.

Create Customer Buy Cycle Aligned Product and Services Configurators

One of the easiest ways to help your customers buy your products and create a "Self Service" model is to give them the videos they are looking for! Adding a third dimesnion to video that provides decision support, selectable menu options and data capture brings your sales team to the platform- running 24/7 dropping leads into your CRM system.

We show you how to progress into using these cloud based tools to give you analytical support, data capture and even best practices from other companies using these strategic new platforms and tools.

Deliverables

You will actually create a Top Level Video in the workshop that will be ready to embed or link to your web site's home page by the end of this half day workshop!

You will receive hands on instruction to repurpose Power Points into useable video segments, complete with voice overs. You will see a build out of using interactive video and create a working example. This can go live but will likely need further analysis and polishing. This component requires back end subscription services to provide data capture, streaming and provisioning with the dashboard tools.

Workshop Delivery Options

The Social Media Marketing Video Workshop is best delivered in house due to the sensitive nature of your business concepts, ideas and data. Provisions can be made for travel and we can also use Online Video conference  platforms to deliver the workshop.

Fees

The one time fee for this hands on workshop is $499 per company, open to up to 4 team members. Prepayment is required 5 days before the scheduled workshop date.

Schedule and Booking

This workshop is a custom event for your company. Contact us to book your workshop at your convenience!

Check out the Example Below of a branded, interactive video that you can start using immediately!